b'4300 NW 89th BoulevardGainesville, FLQ&A with Ron Jennette, President and COOWhy are you so passionate about the senior living industry?My parents always taught me to use my talents and gifts to make a positive difference in the lives of others, and senior living provides just that opportunity.My mother has Alzheimers and her mother died from Alzheimers, so it is also a very personal thing to me. How we treat and serve others, especially those with limited capacity, matters greatly to me.Why SantaFe?The culture at SantaFe is one in which people truly matter. Everyone counts; no one is just a number. Rather, we have the opportunity every day to focus on adding value to each others lives. Why do you like working with nonprofits?The not-for-profit world allows a greaterJust for Fun!opportunity to blend the margin with the mission. Yes, we must have a margin to stay fresh and current. It all stays in the1.Cats or dogs? Dogs (Our campuses are perfect for organization to be used for the mission.walks with your four-legged besties.)We focus our energy and resources for the good of the mission, serving others.2.Fine dining or bistro? Toss-up (Depends on the day. Biggest professional challenge? and our communities offer venues for whatever mood youre in.)Within six months after finally accepting the CEO role to save a fledgling senior3.Cardio or strength training? Strength training (Our living system based north of Houston,communities offer a variety of ways for residents to Hurricane Ike devastated their originalremain healthy and stay in shape.)mothership community on Galveston Island4.Favorite movie? The Godfather (Our social immediately followed by the 2008 bankingcalendars often feature movie nights or movie club collapse. Amazingly, our system survived,events so you can discuss all your favorites, too.)stabilized, and then thrived over the next5.Pickleball or Tennis? Tennis (But youll find residents 11 years.in our communities love both!)Whats happening this summer?Im getting married to a lovely lady I metSantaFeSeniorLiving.orgjust over two years ago. Her name is Bern(adette). She is a bachelors degree registered nurse with two sons the sameEast Ridge at Cutler Bay: Assisted Living Facility License #6091 | COA #88019The Terraces at Bonita Springs: Assisted Living Facility License #12385 | COA #08075ages as my two daughters. The Village at Gainesville: Assisted Living Facility License #4855'